Future of Retail at Samsung KX
we.ar__. was exhibited at the new Samsung experience store in Coal Drops Yard
In order to create a more sustainable future, the engagement between the garment and the buyer should increase. The buyer should become a custodian of their clothes and not just a customer.
My team and I worked towards creating a shopping environment that amplifies the experience of shopping, aiming to create a stronger bond between the clothes and the buyer.
We experimented with technologies that can be used in-store to amplify that engagement.